🥵 CHALLENGE

Making AI Healthcare Feel Clear and Approachable

Healthcare and AI can both feel overwhelming, especially when they are combined. The original website did not clearly explain how Rely Health worked or what made it different from other healthcare platforms. Visually, the site lacked consistency and did not fully support the message of trust and care.

The main challenge was figuring out how to visually represent complex technology in a way that felt simple, human, and easy to follow.

🧠 SOLUTION

Simplifying the Experience Through Visual Design

I focused on improving the overall structure and visual clarity of the site. This meant refining layouts, improving hierarchy, and making design choices that helped guide users through the content more naturally.

The goal was not to over-design, but to use visual design as a way to make information easier to understand and the experience more approachable.

💎 RESULTS

Balancing Technology With a Human Feel

The visual system was designed to feel clean, calm, and reliable while still reflecting the AI-driven nature of the platform.

• Color choices were made to feel trustworthy and healthcare-focused without feeling overly clinical

• Typography was kept simple and readable to support complex information

• Layout and spacing were used intentionally to reduce clutter and improve flow

• Subtle tech-inspired elements were paired with softer, more human design choices

Each decision was made to help users feel more comfortable and confident as they moved through the site.